Advertising Insights by MediaSource Worldwide
MediaSource Worldwide is a boutique agency serving our clients in media planning & buying.
2020 Politics and Advertising – Navigating Media Planning During the Most Demanding Advertising Season
According to a 2020 political spending projections report, Presidential spending is projected at $2.7B with nearly 33% spent on digital video.
As social distancing and a remote workforce increased, media habits changed as well. According to Nielsen’s research, streaming subscriptions alone increased by 60%…