To mark Mental Health Awareness Week (14-20 May) Marketing Week has been exploring what brands are doing to remove the stigma surrounding mental health and support healthier conversations for adults and children.

This could not be a better time for mental health to rise up the social agenda given suicide is the single biggest killer of men under 45. Issues around depression and anxiety affecting adults often start much younger, with half of all mental health problems manifesting themselves by the age of 14. Statistics from mental health charity Young Minds show that one in 10 children have a diagnosable mental health disorder.

In the latest Marketing Week Explores podcast, reporter Molly Fleming speaks to Mark Sandford, chief revenue officer at the Book of Man, about the impact toxic masculinity has on male mental health.

While senior writer Charlotte Rogers catches up with Iain Sawbridge, CMO of Beano Studios, to discuss how the comic and entertainment franchise is using content to address children’s issues around mental health, confidence and emotional literacy.