While traditional TV (live + DVR/time-shifted TV) and AM/FM radio still have the widest monthly reach of any media among Americans, the biggest trend emerging from Nielsen’s latest look at the media universe (since updated to only analyze adults) is the internet’s reach – including video and social – moving more heavily to mobile.
For an in-depth look at the demographic composition of these and other online and offline media audiences, including TV, radio, print and social, see MarketingCharts’ report, US Media Audience Demographics 2015. A separate report from MarketingCharts looks at the purchase influence of advertising across these various media.

The figures in this article can be compared to previous installments of the Media Universe estimates covering Q3 2015 and Q4 2014.

US Media Reach

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